About the Book:
What’s really going into commercial dog food? The answer is horrifying.
Big Kibble is big business: $75 billion globally. A handful of multi-national corporations dominate the industry and together own as many as 80% of all brands. This comes as a surprise to most people, but what’s even more shocking is how lax the regulations and guidelines are around these products. The guidelines–or lack thereof–for pet food allow producers to include ever-cheaper ingredients, and create ever-larger earnings. For example, “legal” ingredients in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. Many vets still don’t know that kibble is not the best food for dogs because Big Kibble funds the nutrition research. So far, these corporations have been able to cut corners and still market and promote feed-grade food as if it were healthful and beneficial–until now.
Just as you are what you eat, so is your dog. Once you stop feeding your dog the junk that’s in kibble or cans, you have taken the first steps to improving your dog’s health, behavior and happiness.
You know the unsavory side of Big Tobacco and Big Pharma. Now Shawn Buckley, Dr. Oscar Chavez, and Wendy Paris explain all you need to know about unsavory Big Kibble–and offer a brighter path forward for you and your pet.
Whether you have a pet or just love animals, Big Kibble by Shawn Buckley and Dr. Oscar Chavez is a book for you. The authors present a thorough examination of the pet “food” industry that is as eye opening as Upton Sinclair’s The Jungle.
I enjoyed learning about the history of manufactured pet food, which is really pet “feed”. Whether it is canned or dry kibble, the stuff in your dog’s bowl is considered feed that is loosely monitored and regulated. The byproduct, junk (like plastic) and random body parts that can be found in your pet’s meals is absolutely disgusting!
None of these “ingredients” is specifically called out in labeling. Additionally, many popular brands add misleading information on their packaging so that consumers believe the pet feed is manufactured in the USA. Authors Buckley and Chavez maintain that the ingredients come from overseas (primarily China) and are just combined into kibble form in the USA. Further, the authors state that overseas factories are notorious for amping up protein content by including plastics in their dog feed product. The examples of how this has sickened pets is heartbreaking.
Big Kibble turns from the history of the industry in general to the history of the fresh dog food trend. It focuses on the Just Food For Dogs company, which the authors have a financial interest in. While the content is good, the author’s arguments would be more convincing if they had given equal focus to other companies producing fresh dog food. That said, I greatly appreciated the inclusion of recipes for readers to make meals for their dogs in their own kitchens. The recipes include common food found at the local grocery store, and you can be assured that what your beloved pet is consuming is food not feed.
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